AK Dream Infra
Developed during my tenure as a Senior Designer at Moshi Moshi The communication company, AK Dream Infra is a premium real estate brand and a sub-company of the AK Group. Building on two decades of parent-company trust, the project focused on redefining the benchmark for luxury living by stripping away the unnecessary to highlight modern, sophisticated forms.
Category
Premium Real Estate.
Services
Brand Identity, Typography Strategy, Visual Guidelines.
Client
AK Group
Date
June 2021
THE CHALLENGE
The objective was to evolve a legacy identity within the AK Group ecosystem that reflected twenty years of established trust while appealing to a modern luxury demographic. It was essential to honor the group's "solid roots" while creating a visual language that felt light and forward-looking.
FINAL OUTCOME
AK Dream Infra represents a legacy refined for the next generation of premium living. By combining the structural reliability of the AK Group with a minimalist aesthetic, the brand is now positioned to lead the market in sophisticated urban development.
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